# Flight Booking & Airlines Quantitative UX: 3 High-Level Takeaways from 30+ Charts

DevFeed: [Flight Booking & Airlines Quantitative UX: 3 High-Level Takeaways from 30+ Charts](<https://devfeed.tech/articles/flight-booking-airlines-quantitative-ux-3-high-level-takeaways-from-30-charts-9353.md>)

Original publisher: [Read original article](<https://feeds.baymard.com/link/9825/17366440/flight-booking-and-airlines-quantitative-ux-insights-2026>)

Author: Richard Lam

Published: 2026-06-24T08:04:00Z

Content type: article

Language: en

Sources: [Baymard Institute](<https://devfeed.tech/sources/baymard-institute.md>)

Topics: [Flight](<https://devfeed.tech/topics/flight.md>), [User experience (UX)](<https://devfeed.tech/topics/ux.md>), [data](<https://devfeed.tech/topics/data.md>), [benchmarking](<https://devfeed.tech/topics/benchmarking.md>), [Mobile](<https://devfeed.tech/topics/mobile.md>), [A/B Testing](<https://devfeed.tech/topics/a-b-testing.md>)

Tags: [a-b-testing](<https://devfeed.tech/tags/a-b-testing.md>), [airline](<https://devfeed.tech/tags/airline.md>), [apps](<https://devfeed.tech/tags/apps.md>), [article](<https://devfeed.tech/tags/article.md>), [booking](<https://devfeed.tech/tags/booking.md>), [desktop](<https://devfeed.tech/tags/desktop.md>), [mobile](<https://devfeed.tech/tags/mobile.md>), [research](<https://devfeed.tech/tags/research.md>), [survey](<https://devfeed.tech/tags/survey.md>), [travel](<https://devfeed.tech/tags/travel.md>), [ux](<https://devfeed.tech/tags/ux.md>)

## AI overview

Baymard reports quantitative UX findings from a survey of 3,125 US online shoppers who use flight-booking and airline sites. The article highlights that shoppers use multiple sources when searching for flights, three quarters belong to at least one airline loyalty program, and business travelers are more likely to bundle travel-related bookings.

## Source excerpt

(Note: Unfortunately, e-mail and RSS don't support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.) Key Stats & Takeaways 30+ new insights on Flight Booking & Airline shopper habits and preferences 3,125 US online shoppers surveyed in this quantitative UX study Flight Booking & Airline shoppers use a variety of sources when looking for flights, are highly likely to participate in loyalty programs, and commonly bundle other travel-related bookings at the same time, particularly when travelling for business. At Baymard, we've just released new Quantitative Insights into people who shop on "Flight Booking & Airlines" sites, expanding our understanding of the habits and preferences of online shoppers in this category. These insights are visualizations based on survey data that supplement and support our large-scale UX research findings and benchmarking of the Flight Booking & Airlines industry. The 30+ insights address the Flight Booking & Airlines online shopping experience, spanning a breadth of topics: sources for flight searching, types of add-ons purchased, usage of apps and external tools, importance of cancellations, sales and scarcity incentives, and motivations for bundling and loyalty programs. Some of the charts also explore sub-segments of the broader audience such as business travelers and whether they are more likely to purchase add-ons, or how device usage between desktop and mobile changes as flight price becomes more expensive. These Quantitative Insights empower you to align stakeholders through objective, survey-backed data, streamline A/B testing with high-potential hypotheses, and discover and address industry-specific UX challenges. In this article, we'll highlight 3 high-level findings that reflect how shoppers evaluate and purchase flights online: Flight shoppers use a variety of sources when looking for flights Three quarters of flight shoppers are part of at leas