# Founder Mode: Dub's journey from side project to enterprise link attribution platform

DevFeed: [Founder Mode: Dub's journey from side project to enterprise link attribution platform](<https://devfeed.tech/articles/founder-mode-dub-s-journey-from-side-project-to-enterprise-link-attribution-platform-31010.md>)

Original publisher: [Read original article](<https://www.mintlify.com/blog/founder-mode-dub>)

Author: Tiffany Chen

Published: 2025-02-10T00:00:00Z

Content type: opinion

Language: en

Sources: [Mintlify Blog](<https://devfeed.tech/sources/mintlify-blog.md>)

Topics: [Open Source](<https://devfeed.tech/topics/open-source.md>), [Development](<https://devfeed.tech/topics/development.md>), [Front end](<https://devfeed.tech/topics/frontend.md>)

Tags: [article](<https://devfeed.tech/tags/article.md>), [enterprise](<https://devfeed.tech/tags/enterprise.md>), [for-founders](<https://devfeed.tech/tags/for-founders.md>), [open-source](<https://devfeed.tech/tags/open-source.md>), [platform](<https://devfeed.tech/tags/platform.md>), [side-project](<https://devfeed.tech/tags/side-project.md>), [vercel](<https://devfeed.tech/tags/vercel.md>)

## AI overview

Steven Tey describes Dub's evolution from a side project using edge functions and middleware into an open-source link attribution platform. The article attributes its growth to design, transparent public development, and organic discovery, and describes its expansion into end-to-end marketing attribution.

## Source excerpt

Founder Mode is a series uncovering how founders and early leaders operate at today's standout startups.