# Google expands AI Search ads globally as core ad growth slows

DevFeed: [Google expands AI Search ads globally as core ad growth slows](<https://devfeed.tech/articles/google-expands-ai-search-ads-globally-as-core-ad-growth-slows-105543.md>)

Original publisher: [Read original article](<https://techcrunch.com/2026/10/28/google-expands-ai-search-ads-globally-as-core-ad-growth-slows/>)

Author: Lauren Forristal

Published: 2026-10-28T21:48:37Z

Content type: news

Language: en

Sources: [TechCrunch | AI News & Artificial Intelligence](<https://devfeed.tech/sources/techcrunch-ai-news-artificial-intelligence.md>)

Topics: [Google Search](<https://devfeed.tech/topics/google-search.md>), [Google](<https://devfeed.tech/topics/google.md>), [Google AI](<https://devfeed.tech/topics/google-ai.md>), [AI-driven information retrieval](<https://devfeed.tech/topics/ai-driven-information-retrieval.md>), [Google Cloud Platform (GCP)](<https://devfeed.tech/topics/google-cloud.md>)

Tags: [added](<https://devfeed.tech/tags/added.md>), [ads](<https://devfeed.tech/tags/ads.md>), [advertising](<https://devfeed.tech/tags/advertising.md>), [ai](<https://devfeed.tech/tags/ai.md>), [ai-features](<https://devfeed.tech/tags/ai-features.md>), [ai-mode](<https://devfeed.tech/tags/ai-mode.md>), [ai-overviews](<https://devfeed.tech/tags/ai-overviews.md>), [ai-powered](<https://devfeed.tech/tags/ai-powered.md>), [ai-search](<https://devfeed.tech/tags/ai-search.md>), [alphabet](<https://devfeed.tech/tags/alphabet.md>), [announcement](<https://devfeed.tech/tags/announcement.md>), [company](<https://devfeed.tech/tags/company.md>), [core](<https://devfeed.tech/tags/core.md>), [earnings](<https://devfeed.tech/tags/earnings.md>), [gemini](<https://devfeed.tech/tags/gemini.md>), [google](<https://devfeed.tech/tags/google.md>), [google-search](<https://devfeed.tech/tags/google-search.md>), [growth](<https://devfeed.tech/tags/growth.md>), [over](<https://devfeed.tech/tags/over.md>), [revenue](<https://devfeed.tech/tags/revenue.md>), [search](<https://devfeed.tech/tags/search.md>), [third-quarter](<https://devfeed.tech/tags/third-quarter.md>)

## AI overview

Google is expanding ads in AI Mode to international markets as Search ad growth slows: Search revenue growth fell from 19% in Q1 to 12% in Q3, while Alphabet revenue rose 25% to $127.6 billion. The company also announced multi-turn ads and AI Mode in the U.S. Google says sponsored product listings in AI Mode have click-through rates comparable to organic listings and that users find the ads relevant. The strategy builds on Gemini-powered conversational discovery ads and sponsored recommendations in AI-generated answers. Google attributes longer, more complex queries to its AI features; queries in AI Mode average three times the length of traditional searches. These are company-reported early results, with no detailed performance figures provided.

## Source excerpt

The announcement came alongside parent company Alphabet's third-quarter earnings report, which saw revenue grow 25% year over year to $127.6 billion.