# How Google PageRank Can Be Manipulated Through Manufactured Backlinks

DevFeed: [How Google PageRank Can Be Manipulated Through Manufactured Backlinks](<https://devfeed.tech/articles/google-s-page-rank-why-it-doesn-t-work-anymore-40207.md>)

Original publisher: [Read original article](<https://www.jeremykun.com/2011/06/21/googles-page-rank-why-it-doesnt-work-anymore/>)

Published: 2011-06-21T17:25:08Z

Content type: opinion

Language: en

Sources: [Jeremy Kun](<https://devfeed.tech/sources/jeremy-kun.md>)

Topics: [Google Search](<https://devfeed.tech/topics/google-search.md>), [Algorithm](<https://devfeed.tech/topics/algorithm.md>), [clients](<https://devfeed.tech/topics/clients.md>)

Tags: [algorithm](<https://devfeed.tech/tags/algorithm.md>), [fraud](<https://devfeed.tech/tags/fraud.md>), [google](<https://devfeed.tech/tags/google.md>), [google-search](<https://devfeed.tech/tags/google-search.md>), [history](<https://devfeed.tech/tags/history.md>), [page-rank](<https://devfeed.tech/tags/page-rank.md>), [ranking](<https://devfeed.tech/tags/ranking.md>)

## AI overview

The article examines how Google PageRank can be manipulated when businesses manufacture backlinks through controversy and negative publicity. Using the DecorMyEyes case, it argues that PageRank can rank pages inappropriately when sites compete to influence the system.

## Source excerpt

A Bully By Any Other Name From the New York Times: "Shopping online in late July, Clarabelle Rodriguez typed the name of her favorite eyeglass brand into Google's search bar. In moments, she found the perfect frames -- made by a French company called Lafont -- on a Web site that looked snazzy and stood at the top of the search results. Not the tippy-top, where the paid ads are found, but under those, on Google's version of the gold-medal podium, where the most relevant and popular site is displayed.