# Guerilla advertisement for creative thinkers

DevFeed: [Guerilla advertisement for creative thinkers](<https://devfeed.tech/articles/guerilla-advertisement-for-creative-thinkers-27952.md>)

Original publisher: [Read original article](<https://tech.trivago.com/post/2017-09-25-billboard/>)

Author: Matthias Endler

Published: 2017-09-25T00:00:00Z

Content type: opinion

Language: en

Sources: [Trivago](<https://devfeed.tech/sources/trivago.md>)

Topics: [PHP](<https://devfeed.tech/topics/php.md>), [Symfony](<https://devfeed.tech/topics/symfony.md>), [Software](<https://devfeed.tech/topics/software.md>), [Syntax Highlighting](<https://devfeed.tech/topics/syntax-highlighting.md>)

Tags: [article](<https://devfeed.tech/tags/article.md>), [creative](<https://devfeed.tech/tags/creative.md>), [developers](<https://devfeed.tech/tags/developers.md>), [engineering-culture](<https://devfeed.tech/tags/engineering-culture.md>), [marketing](<https://devfeed.tech/tags/marketing.md>), [php](<https://devfeed.tech/tags/php.md>), [software](<https://devfeed.tech/tags/software.md>), [symfony](<https://devfeed.tech/tags/symfony.md>), [syntax-highlighting](<https://devfeed.tech/tags/syntax-highlighting.md>)

## AI overview

The article describes trivago's code-only billboard campaign for recruiting creative software engineers. The PHP and Symfony code was designed as a puzzle that led interested people to a recruitment website; around 500 people signed up within the first few days.

## Source excerpt

Sometimes advertisements just have to be bold. Especially when your goal is to hire creative thinkers, why not give them something to... think about!? That was our goal when we planned a new marketing campaign for Software Engineers.