# How an ecommerce giant replaced Google Analytics for privacy

DevFeed: [How an ecommerce giant replaced Google Analytics for privacy](<https://devfeed.tech/articles/how-an-ecommerce-giant-replaced-google-analytics-for-privacy-18485.md>)

Original publisher: [Read original article](<https://www.tinybird.co/blog/ecommerce-google-analytics-alternative>)

Author: Tinybird

Published: 2022-08-25T00:00:00Z

Content type: article

Language: en

Sources: [Tinybird](<https://devfeed.tech/sources/tinybird.md>)

Topics: [Google Analytics](<https://devfeed.tech/topics/google-analytics.md>), [Security, Privacy and Abuse Prevention](<https://devfeed.tech/topics/security-privacy-and-abuse-prevention.md>), [data](<https://devfeed.tech/topics/data.md>)

Tags: [data-privacy](<https://devfeed.tech/tags/data-privacy.md>), [ecommerce](<https://devfeed.tech/tags/ecommerce.md>), [google-analytics](<https://devfeed.tech/tags/google-analytics.md>), [i-built-this](<https://devfeed.tech/tags/i-built-this.md>), [scale](<https://devfeed.tech/tags/scale.md>), [speed](<https://devfeed.tech/tags/speed.md>)

## AI overview

An ecommerce company replaced Google Analytics with an architecture designed to satisfy data privacy laws while maintaining speed and scale.

## Source excerpt

Here's the architecture they built to satisfy data privacy laws without limiting speed or scale.