# How Changan Ford cut costs by 40% and powered precision marketing with ClickHouse Enterprise Edition

DevFeed: [How Changan Ford cut costs by 40% and powered precision marketing with ClickHouse Enterprise Edition](<https://devfeed.tech/articles/how-changan-ford-cut-costs-by-40-and-powered-precision-marketing-with-clickhouse-enterprise-edition-5024.md>)

Original publisher: [Read original article](<https://clickhouse.com/blog/changan-ford-precision-marketing-clickhouse>)

Author: ClickHouse

Published: 2025-09-22T00:00:00Z

Content type: article

Language: en

Sources: [ClickHouse Blog](<https://devfeed.tech/sources/clickhouse-blog.md>)

Topics: [data](<https://devfeed.tech/topics/data.md>), [dashboards](<https://devfeed.tech/topics/dashboards.md>)

Tags: [ads](<https://devfeed.tech/tags/ads.md>), [analytics](<https://devfeed.tech/tags/analytics.md>), [apache-flink](<https://devfeed.tech/tags/apache-flink.md>), [architecture](<https://devfeed.tech/tags/architecture.md>), [clickhouse](<https://devfeed.tech/tags/clickhouse.md>), [cloud](<https://devfeed.tech/tags/cloud.md>), [customer](<https://devfeed.tech/tags/customer.md>), [dashboards](<https://devfeed.tech/tags/dashboards.md>), [data](<https://devfeed.tech/tags/data.md>), [enterprise](<https://devfeed.tech/tags/enterprise.md>), [errors](<https://devfeed.tech/tags/errors.md>), [open-source](<https://devfeed.tech/tags/open-source.md>), [performance](<https://devfeed.tech/tags/performance.md>), [platform](<https://devfeed.tech/tags/platform.md>), [real-time](<https://devfeed.tech/tags/real-time.md>), [serverless](<https://devfeed.tech/tags/serverless.md>), [spark](<https://devfeed.tech/tags/spark.md>), [storage](<https://devfeed.tech/tags/storage.md>)

## AI overview

Changan Ford migrated its customer data platform from ClickHouse Community Edition to ClickHouse Enterprise Edition on Alibaba Cloud. The company reports a 40% cost reduction, lower operational workload, and improved stability for high-demand marketing campaigns.

## Source excerpt

Changan Ford migrated their Customer Data Platform to ClickHouse Enterprise Edition, cut costs by 40%, eased the operational workload, and gave the team stability and confidence even during their most demanding campaigns.