# How Chime is redefining marketing through AI

DevFeed: [How Chime is redefining marketing through AI](<https://devfeed.tech/articles/how-chime-is-redefining-marketing-through-ai-6341.md>)

Original publisher: [Read original article](<https://openai.com/index/chime-vineet-mehra>)

Published: 2025-11-05T15:00:00Z

Content type: opinion

Language: en

Sources: [OpenAI News](<https://devfeed.tech/sources/openai-news.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [personalization](<https://devfeed.tech/topics/personalization.md>), [Reinforcement learning](<https://devfeed.tech/topics/reinforcement-learning.md>), [AI Strategy](<https://devfeed.tech/topics/ai-strategy.md>)

Tags: [agentic](<https://devfeed.tech/tags/agentic.md>), [agents](<https://devfeed.tech/tags/agents.md>), [ai](<https://devfeed.tech/tags/ai.md>), [efficiency](<https://devfeed.tech/tags/efficiency.md>), [marketing](<https://devfeed.tech/tags/marketing.md>), [personalization](<https://devfeed.tech/tags/personalization.md>), [reinforcement-learning](<https://devfeed.tech/tags/reinforcement-learning.md>), [speed](<https://devfeed.tech/tags/speed.md>)

## AI overview

Chime CMO Vineet Mehra discusses how AI could reshape marketing organizations around adaptive, agent-driven systems. He emphasizes AI literacy, leadership-led adoption, real-time personalization, reinforcement learning, experimentation, and more efficient growth.

## Source excerpt

Chime CMO Vineet Mehra shares how AI is reshaping marketing into an agent-driven model and why leaders who prioritize AI literacy and thoughtful adoption will drive growth.