# How Codex became a collaborator for OpenAI's creative team

DevFeed: [How Codex became a collaborator for OpenAI's creative team](<https://devfeed.tech/articles/how-codex-became-a-collaborator-for-openai-s-creative-team-6346.md>)

Original publisher: [Read original article](<https://openai.com/index/codex-collaborator-creative-team>)

Published: 2026-07-16T07:00:00Z

Content type: article

Language: en

Sources: [OpenAI News](<https://devfeed.tech/sources/openai-news.md>)

Topics: [codex](<https://devfeed.tech/topics/codex.md>), [OpenAI](<https://devfeed.tech/topics/openai.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [API](<https://devfeed.tech/topics/api.md>), [ide](<https://devfeed.tech/topics/ide.md>), [API keys](<https://devfeed.tech/topics/api-keys.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [api](<https://devfeed.tech/tags/api.md>), [apis](<https://devfeed.tech/tags/apis.md>), [codex](<https://devfeed.tech/tags/codex.md>), [creative-tools](<https://devfeed.tech/tags/creative-tools.md>), [design](<https://devfeed.tech/tags/design.md>), [developers](<https://devfeed.tech/tags/developers.md>), [openai](<https://devfeed.tech/tags/openai.md>), [openai-on-openai](<https://devfeed.tech/tags/openai-on-openai.md>), [tools](<https://devfeed.tech/tags/tools.md>), [ui](<https://devfeed.tech/tags/ui.md>), [user-interfaces](<https://devfeed.tech/tags/user-interfaces.md>), [workflow](<https://devfeed.tech/tags/workflow.md>), [workflows](<https://devfeed.tech/tags/workflows.md>)

## AI overview

OpenAI describes how its creative team uses Codex as a context-aware collaborator to develop custom tools, workflows, user interfaces, and campaign ideas. The article highlights Codex's ability to work with creative assets and project context while helping prototype visual controls and accelerate exploration.

## Source excerpt

How OpenAI's creative team uses Codex to build custom creative tools, accelerate ideation, and prototype faster with context-aware AI.