# How Databricks' marketers use data 3x more with Genie, an AI analytics assistant

DevFeed: [How Databricks' marketers use data 3x more with Genie, an AI analytics assistant](<https://devfeed.tech/articles/how-databricks-marketers-use-data-3x-more-with-genie-an-ai-analytics-assistant-26719.md>)

Original publisher: [Read original article](<https://www.databricks.com/blog/databricks-marketers-use-data-3x-genie-ai-analytics-assistant>)

Author: Elizabeth Dobbs; Thomas Russell; Katy Yuan; Sydney Sundell

Published: 2026-09-15T00:36:33Z

Content type: article

Language: en

Sources: [Databricks](<https://devfeed.tech/sources/databricks.md>)

Topics: [databricks](<https://devfeed.tech/topics/databricks.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [data](<https://devfeed.tech/topics/data.md>), [dashboards](<https://devfeed.tech/topics/dashboards.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [best-practices](<https://devfeed.tech/tags/best-practices.md>), [dashboards](<https://devfeed.tech/tags/dashboards.md>), [data](<https://devfeed.tech/tags/data.md>), [databricks](<https://devfeed.tech/tags/databricks.md>), [enterprise](<https://devfeed.tech/tags/enterprise.md>), [governance](<https://devfeed.tech/tags/governance.md>), [marketing](<https://devfeed.tech/tags/marketing.md>), [metrics](<https://devfeed.tech/tags/metrics.md>)

## AI overview

Databricks describes how its marketing organization unified campaign, sales, CRM, web analytics, advertising, and other data in a governed lakehouse. It built Marge, a Genie Agents-based conversational analytics assistant that answers marketers' natural-language questions using governed enterprise data. The article says this approach helped the marketing department use data three times more often in decisions.

## Source excerpt

Most marketing teams aspire to be data-driven. In practice, getting a trusted answer,...