# How eBay built a bridge between brand and product with Figma

DevFeed: [How eBay built a bridge between brand and product with Figma](<https://devfeed.tech/articles/how-ebay-built-a-bridge-between-brand-and-product-with-figma-9757.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/how-ebay-built-a-bridge-between-brand-and-product-with-figma/>)

Author: Carly Ayres

Published: 2025-03-13T00:00:00Z

Content type: article

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [Figma](<https://devfeed.tech/topics/figma.md>), [Accessibility](<https://devfeed.tech/topics/accessibility.md>), [Code](<https://devfeed.tech/topics/code.md>), [User interface design](<https://devfeed.tech/topics/ui-design.md>)

Tags: [accessibility](<https://devfeed.tech/tags/accessibility.md>), [brand-design](<https://devfeed.tech/tags/brand-design.md>), [code](<https://devfeed.tech/tags/code.md>), [component](<https://devfeed.tech/tags/component.md>), [design](<https://devfeed.tech/tags/design.md>), [design-systems](<https://devfeed.tech/tags/design-systems.md>), [developers](<https://devfeed.tech/tags/developers.md>), [documentation](<https://devfeed.tech/tags/documentation.md>), [figma](<https://devfeed.tech/tags/figma.md>), [guide](<https://devfeed.tech/tags/guide.md>), [inspiration](<https://devfeed.tech/tags/inspiration.md>), [modernization](<https://devfeed.tech/tags/modernization.md>)

## AI overview

eBay created the Evo design system and its 300-page eBay Playbook to modernize the company's visual language and unify brand, design, code, and accessibility guidance. The centralized documentation replaced scattered Figma files and supports internal teams and agency partners.

## Source excerpt

When eBay set out to document their design system, they didn't just want a reference guide--they wanted to create an experience where teams could find inspiration and excitement in their work.