# How FabFunnel powers real-time marketing analytics with ClickHouse Cloud

DevFeed: [How FabFunnel powers real-time marketing analytics with ClickHouse Cloud](<https://devfeed.tech/articles/how-fabfunnel-powers-real-time-marketing-analytics-with-clickhouse-cloud-5249.md>)

Original publisher: [Read original article](<https://clickhouse.com/blog/fabfunnel-real-time-marketing-analytics>)

Author: Anmol Jain, Full Stack Developer SDE 2, & Siddhant Gaba, Python Developer SDE 2, at Idea Clan

Published: 2025-11-20T09:31:33Z

Content type: article

Language: en

Sources: [ClickHouse Blog](<https://devfeed.tech/sources/clickhouse-blog.md>)

Topics: [clickhouse](<https://devfeed.tech/topics/clickhouse.md>), [real-time](<https://devfeed.tech/topics/real-time.md>), [Cloud](<https://devfeed.tech/topics/cloud.md>), [migration](<https://devfeed.tech/topics/migration.md>), [MySQL](<https://devfeed.tech/topics/mysql.md>), [dashboards](<https://devfeed.tech/topics/dashboards.md>), [data](<https://devfeed.tech/topics/data.md>)

Tags: [clickhouse](<https://devfeed.tech/tags/clickhouse.md>), [cloud](<https://devfeed.tech/tags/cloud.md>), [crash](<https://devfeed.tech/tags/crash.md>), [dashboards](<https://devfeed.tech/tags/dashboards.md>), [data](<https://devfeed.tech/tags/data.md>), [facebook](<https://devfeed.tech/tags/facebook.md>), [google](<https://devfeed.tech/tags/google.md>), [metrics](<https://devfeed.tech/tags/metrics.md>), [migration](<https://devfeed.tech/tags/migration.md>), [mysql](<https://devfeed.tech/tags/mysql.md>), [real-time](<https://devfeed.tech/tags/real-time.md>), [speed](<https://devfeed.tech/tags/speed.md>), [tiktok](<https://devfeed.tech/tags/tiktok.md>)

## AI overview

FabFunnel migrated its reporting architecture from MySQL to ClickHouse Cloud to support real-time marketing analytics. The platform consolidates campaign launches, reporting, automation, and creative workflows while processing frequent updates from multiple advertising networks. The migration improved query efficiency, responsiveness, and the ability to serve large reporting windows without client-side crashes.

## Source excerpt

"Our query efficiency has improved significantly since moving to ClickHouse. We can now show our clients real-time analytics." - Sidhant Gaba, Engineer