# How Featured's users make 100K media pitches per month on Vercel

DevFeed: [How Featured's users make 100K media pitches per month on Vercel](<https://devfeed.tech/articles/how-featured-s-users-make-100k-media-pitches-per-month-on-vercel-738.md>)

Original publisher: [Read original article](<https://vercel.com/blog/how-featureds-users-make-100k-media-pitches-per-month-on-vercel>)

Author: Susan Aziz

Published: 2026-09-11T04:00:00Z

Content type: article

Language: en

Sources: [Vercel News](<https://devfeed.tech/sources/vercel-news.md>)

Topics: [migration](<https://devfeed.tech/topics/migration.md>), [vercel ai sdk](<https://devfeed.tech/topics/vercel-ai-sdk.md>), [AI Chat](<https://devfeed.tech/topics/ai-chat.md>), [SDKs](<https://devfeed.tech/topics/sdks.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [ai-gateway](<https://devfeed.tech/tags/ai-gateway.md>), [aws](<https://devfeed.tech/tags/aws.md>), [featured](<https://devfeed.tech/tags/featured.md>), [infrastructure](<https://devfeed.tech/tags/infrastructure.md>), [migration](<https://devfeed.tech/tags/migration.md>), [models](<https://devfeed.tech/tags/models.md>), [vercel](<https://devfeed.tech/tags/vercel.md>), [vercel-ai-sdk](<https://devfeed.tech/tags/vercel-ai-sdk.md>), [workflow](<https://devfeed.tech/tags/workflow.md>)

## AI overview

Featured describes migrating 374 Sanity sites from AWS Elastic Beanstalk to Vercel while using Vercel's AI SDK, AI Gateway, and Workflow SDK to reduce infrastructure work for a three-engineer team.

## Source excerpt

Featured on Vercel 3 engineers supporting 3 brands and 100,000+ users on Vercel Migrated 374 Sanity sites from AWS Elastic Beanstalk to Vercel AI SDK and AI Gateway power Featured's chat bot across 17 models Workflow SDK replaced custom long-running job infrastructure Featured is a co-pilot for public relations (PR) that subject matter experts and PR teams use to find media opportunities. Tell Featured's agents what you know, and it surfaces opportunities across journalist requests, podcasts, awards, and GEO, with no PR background required. Founder Brett Farmiloe knows from experience how hard and time consuming getting press is. He spent 10 years running Markitors, a digital marketing agency with 500 small business clients. Every client, from an eyelash extension supplier to an equipment financing company, had real expertise to share, but no way to get it in front of journalists. PR, as Farmiloe puts it, "has always been about who has access to what." He founded Featured to change the question from who has access to who has knowledge. Featured connects one of their users with a journalist or publisher every 6 seconds. Their agents deliver more than 100,000 media pitches per month, and have sent over 100 million Help A Reporter Out (HARO) emails in the past year. Behind it all is an engineering team of just three people. With a team that lean, there's no time to manage servers or piece together custom integrations. Every hour spent on infrastructure is an hour taken away from building features what will help their customers land more media placements. The cost of managing infrastructure by hand Before Vercel, Featured's infrastructure work pulled the team away from product development. Hosting lived on AWS Elastic Beanstalk, AI features depended on custom provider integrations, and long-running, multi-step jobs ran on separate orchestration infrastructure. Each layer worked, but each one added operational overhead for a three-person team supporting multiple brands.