# How GameNexa Studios used Firebase to grow and diversify their monetization strategy

DevFeed: [How GameNexa Studios used Firebase to grow and diversify their monetization strategy](<https://devfeed.tech/articles/how-gamenexa-studios-used-firebase-to-grow-and-diversify-their-monetization-strategy-16372.md>)

Original publisher: [Read original article](<https://firebase.blog/posts/2020/12/gamenexa-studios-case-study>)

Author: Firebase Team

Published: 2020-12-17T00:00:00Z

Content type: article

Language: en

Sources: [Firebase Blog](<https://devfeed.tech/sources/firebase-blog.md>)

Topics: [Firebase](<https://devfeed.tech/topics/firebase.md>), [data](<https://devfeed.tech/topics/data.md>), [A/B Testing](<https://devfeed.tech/topics/a-b-testing.md>), [personalization](<https://devfeed.tech/topics/personalization.md>), [Google Analytics](<https://devfeed.tech/topics/google-analytics.md>), [Crashlytics](<https://devfeed.tech/topics/crashlytics.md>), [Monitoring](<https://devfeed.tech/topics/monitoring.md>)

Tags: [a-b-testing](<https://devfeed.tech/tags/a-b-testing.md>), [admob](<https://devfeed.tech/tags/admob.md>), [analytics](<https://devfeed.tech/tags/analytics.md>), [case-study](<https://devfeed.tech/tags/case-study.md>), [crashlytics](<https://devfeed.tech/tags/crashlytics.md>), [firebase](<https://devfeed.tech/tags/firebase.md>), [google-analytics](<https://devfeed.tech/tags/google-analytics.md>), [monetization](<https://devfeed.tech/tags/monetization.md>), [performance-monitoring](<https://devfeed.tech/tags/performance-monitoring.md>), [personalization](<https://devfeed.tech/tags/personalization.md>), [revenue](<https://devfeed.tech/tags/revenue.md>), [user-experience](<https://devfeed.tech/tags/user-experience.md>)

## AI overview

This Firebase case study describes how GameNexa Studios used Google Analytics and Firebase Predictions to segment users, then applied Remote Config and A/B Testing to tailor ads and in-app promotions. The company reported increased in-app purchase revenue, restored ad revenue to pre-pandemic levels, and higher conversions.

## Source excerpt

News, tutorials, and updates from the Firebase team.