# How GrowthBook and ClickHouse make enterprise-grade A/B testing easy

DevFeed: [How GrowthBook and ClickHouse make enterprise-grade A/B testing easy](<https://devfeed.tech/articles/how-growthbook-and-clickhouse-make-enterprise-grade-a-b-testing-easy-5280.md>)

Original publisher: [Read original article](<https://clickhouse.com/blog/how-growthbook-and-clickhouse-make-enterprise-grade-ab-testing-easy>)

Author: ClickHouse

Published: 2025-06-11T11:19:41Z

Content type: article

Language: en

Sources: [ClickHouse Blog](<https://devfeed.tech/sources/clickhouse-blog.md>)

Topics: [A/B Testing](<https://devfeed.tech/topics/a-b-testing.md>), [clickhouse](<https://devfeed.tech/topics/clickhouse.md>), [Open Source](<https://devfeed.tech/topics/open-source.md>), [Netflix](<https://devfeed.tech/topics/netflix.md>)

Tags: [2025](<https://devfeed.tech/tags/2025.md>), [a-b-testing](<https://devfeed.tech/tags/a-b-testing.md>), [clickhouse](<https://devfeed.tech/tags/clickhouse.md>), [development](<https://devfeed.tech/tags/development.md>), [enterprise](<https://devfeed.tech/tags/enterprise.md>), [experimentation](<https://devfeed.tech/tags/experimentation.md>), [features](<https://devfeed.tech/tags/features.md>), [meetup](<https://devfeed.tech/tags/meetup.md>), [netflix](<https://devfeed.tech/tags/netflix.md>), [open-source](<https://devfeed.tech/tags/open-source.md>), [presentation](<https://devfeed.tech/tags/presentation.md>), [product-development](<https://devfeed.tech/tags/product-development.md>), [testing](<https://devfeed.tech/tags/testing.md>)

## AI overview

The article explains how GrowthBook and ClickHouse support scalable, enterprise-grade A/B testing and experimentation. It argues that aggregate product metrics can mislead teams, while controlled experiments provide clearer evidence about whether new features work. The article also describes the challenges of scaling experimentation as products mature.

## Source excerpt

"Our goal, together with ClickHouse, is to bend that curve, so you can get really sophisticated, enterprise-grade experimentation without requiring much effort at all." Graham McNicholl, Co-founder and CEO