# How Headspace built an AI companion that fosters trust and transparency

DevFeed: [How Headspace built an AI companion that fosters trust and transparency](<https://devfeed.tech/articles/how-headspace-built-an-ai-companion-that-fosters-trust-and-transparency-9745.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/headspace-ebb-ai-companion/>)

Author: Matt Alagiah

Published: 2025-05-05T00:00:00Z

Content type: article

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [Conversational AI](<https://devfeed.tech/topics/conversational-ai.md>), [User experience (UX)](<https://devfeed.tech/topics/ux.md>), [App](<https://devfeed.tech/topics/app.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [app](<https://devfeed.tech/tags/app.md>), [building](<https://devfeed.tech/tags/building.md>), [business](<https://devfeed.tech/tags/business.md>), [conversational-ai](<https://devfeed.tech/tags/conversational-ai.md>), [health](<https://devfeed.tech/tags/health.md>), [mental-health](<https://devfeed.tech/tags/mental-health.md>), [product](<https://devfeed.tech/tags/product.md>), [product-design](<https://devfeed.tech/tags/product-design.md>), [safety](<https://devfeed.tech/tags/safety.md>), [user-testing](<https://devfeed.tech/tags/user-testing.md>), [ux](<https://devfeed.tech/tags/ux.md>), [ux-design](<https://devfeed.tech/tags/ux-design.md>), [workshops](<https://devfeed.tech/tags/workshops.md>)

## AI overview

This article describes how Headspace created Ebb, an AI companion for reflective practice and mental health support between therapy sessions. The product and brand teams emphasized safety, transparency, careful positioning, workshops, naming, and user testing to build trust and avoid presenting Ebb as a replacement for human care.

## Source excerpt

Creating an AI-powered feature for mental health poses myriad challenges--especially around keeping users safe and supported. Here, the product and brand teams talk through how they built Ebb with care and sensitivity.