# How Insider One uses ClickHouse Cloud to power real-time customer engagement at scale

DevFeed: [How Insider One uses ClickHouse Cloud to power real-time customer engagement at scale](<https://devfeed.tech/articles/how-insider-one-uses-clickhouse-cloud-to-power-real-time-customer-engagement-at-scale-5318.md>)

Original publisher: [Read original article](<https://clickhouse.com/blog/insiderone-customer-data-platform>)

Author: ClickHouse

Published: 2026-07-13T11:03:24Z

Content type: article

Language: en

Sources: [ClickHouse Blog](<https://devfeed.tech/sources/clickhouse-blog.md>)

Topics: [clickhouse](<https://devfeed.tech/topics/clickhouse.md>), [Latency](<https://devfeed.tech/topics/latency.md>), [real-time](<https://devfeed.tech/topics/real-time.md>), [Cloud](<https://devfeed.tech/topics/cloud.md>), [Database](<https://devfeed.tech/topics/database.md>), [personalization](<https://devfeed.tech/topics/personalization.md>), [data](<https://devfeed.tech/topics/data.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>)

Tags: [analytics](<https://devfeed.tech/tags/analytics.md>), [clickhouse](<https://devfeed.tech/tags/clickhouse.md>), [cloud](<https://devfeed.tech/tags/cloud.md>), [customer](<https://devfeed.tech/tags/customer.md>), [data](<https://devfeed.tech/tags/data.md>), [database](<https://devfeed.tech/tags/database.md>), [latency](<https://devfeed.tech/tags/latency.md>), [performance](<https://devfeed.tech/tags/performance.md>), [personalization](<https://devfeed.tech/tags/personalization.md>), [platform](<https://devfeed.tech/tags/platform.md>), [real-time](<https://devfeed.tech/tags/real-time.md>)

## AI overview

Insider One uses ClickHouse Cloud as the foundation for its Unified Customer Database, supporting real-time customer segmentation, personalization, and analytics. Moving from self-managed ClickHouse reduced query latency by 70-75% for large customers and removed operational overhead, helping the platform scale and prepare for an AI-powered roadmap.

## Source excerpt

Insider One cut query latency by up to 75% and eliminated operational overhead by moving its Unified Customer Database from self-managed ClickHouse to ClickHouse Cloud.