# How Instagram Reduced Video Processing Time and Improved Video Quality

DevFeed: [How Instagram Reduced Video Processing Time and Improved Video Quality](<https://devfeed.tech/articles/how-instagram-saved-90-of-computing-power-improved-video-quality-17973.md>)

Original publisher: [Read original article](<https://newsletter.betterstack.com/p/how-instagram-saved-90-of-computing>)

Author: Richard Oliver Bray

Published: 2024-08-08T13:02:43Z

Content type: article

Language: en

Sources: [Hacking Scale by Better Stack](<https://devfeed.tech/sources/hacking-scale-by-better-stack.md>)

Topics: [Instagram](<https://devfeed.tech/topics/instagram.md>), [Compression](<https://devfeed.tech/topics/compression.md>), [Streaming](<https://devfeed.tech/topics/streaming.md>), [Algorithms](<https://devfeed.tech/topics/algorithms.md>)

Tags: [compression](<https://devfeed.tech/tags/compression.md>), [encoding](<https://devfeed.tech/tags/encoding.md>), [h-264](<https://devfeed.tech/tags/h-264.md>), [instagram](<https://devfeed.tech/tags/instagram.md>), [quality](<https://devfeed.tech/tags/quality.md>), [streaming](<https://devfeed.tech/tags/streaming.md>), [video](<https://devfeed.tech/tags/video.md>)

## AI overview

The article explains Instagram's video upload and publishing pipeline, focusing on encoding and packaging. It describes how Instagram uses AV1 and H.264 encodings, and reports that reducing processing time also improved video quality.

## Source excerpt

Ditching this key process gave Instagram users a better video experience