# How Lumoo used Lovable to transform the fashion industry from the inside out

DevFeed: [How Lumoo used Lovable to transform the fashion industry from the inside out](<https://devfeed.tech/articles/how-lumoo-used-lovable-to-transform-the-fashion-industry-from-the-inside-out-80820.md>)

Original publisher: [Read original article](<https://lovable.dev/blog/lumoo-ai-fashion-platform>)

Author: Ash Oliver

Published: 2025-10-01T14:00:00Z

Content type: article

Language: en

Sources: [Lovable](<https://devfeed.tech/sources/lovable.md>)

Topics: [model architecture](<https://devfeed.tech/topics/model-architecture.md>), [AI for interactive applications](<https://devfeed.tech/topics/ai-for-interactive-applications.md>), [Business, Industry, Usability, User Experience, User Research, Web Strategy](<https://devfeed.tech/topics/business-industry-usability-user-experience-user-research-web-strategy.md>), [ai-image-generator](<https://devfeed.tech/topics/ai-image-generator.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [ai-native](<https://devfeed.tech/tags/ai-native.md>), [assets](<https://devfeed.tech/tags/assets.md>), [b2b](<https://devfeed.tech/tags/b2b.md>), [retail](<https://devfeed.tech/tags/retail.md>), [stories](<https://devfeed.tech/tags/stories.md>)

## AI overview

Henrik Skagerlind Fasth and Peter Thörngren built Lumoo, an AI-powered content platform for fashion brands, using Lovable. The platform connects with ERP and e-commerce systems and combines 30 AI models for brand-aligned content, including virtual try-on, product visualizations, video, lookbooks, and localization. The article reports EUR 700,000 in annual recurring revenue after nine months and describes the founders' plans to expand the product and team.

## Source excerpt

Henrik Skagerlind Fasth and Peter Thörngren turned decades of fashion and retail experience into Lumoo, a centralized content creation platform transforming how fashion brands create, manage, and scale digital content.