# How Musinsa scaled its audience engine with ClickHouse Cloud and reduced TCO by 71.4%

DevFeed: [How Musinsa scaled its audience engine with ClickHouse Cloud and reduced TCO by 71.4%](<https://devfeed.tech/articles/how-musinsa-scaled-its-audience-engine-with-clickhouse-cloud-and-reduced-tco-by-71-4-5432.md>)

Original publisher: [Read original article](<https://clickhouse.com/blog/musinsa-customer-data-platform>)

Author: ClickHouse

Published: 2026-08-09T00:00:00Z

Content type: article

Language: en

Sources: [ClickHouse Blog](<https://devfeed.tech/sources/clickhouse-blog.md>)

Topics: [clickhouse](<https://devfeed.tech/topics/clickhouse.md>), [Cloud](<https://devfeed.tech/topics/cloud.md>), [data](<https://devfeed.tech/topics/data.md>), [real-time](<https://devfeed.tech/topics/real-time.md>), [Amazon Web Services](<https://devfeed.tech/topics/aws.md>), [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [Back end](<https://devfeed.tech/topics/backend.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [aws](<https://devfeed.tech/tags/aws.md>), [backend](<https://devfeed.tech/tags/backend.md>), [clickhouse](<https://devfeed.tech/tags/clickhouse.md>), [cloud](<https://devfeed.tech/tags/cloud.md>), [cost](<https://devfeed.tech/tags/cost.md>), [data](<https://devfeed.tech/tags/data.md>), [machine-learning](<https://devfeed.tech/tags/machine-learning.md>), [real-time](<https://devfeed.tech/tags/real-time.md>), [self-hosted](<https://devfeed.tech/tags/self-hosted.md>), [storage](<https://devfeed.tech/tags/storage.md>)

## AI overview

Musinsa migrated its audience engine from self-hosted ClickHouse to ClickHouse Cloud on AWS. The move reduced storage costs by 86.5% and total cost of ownership by up to 71.4%, while ClickPipes simplified and scaled real-time data ingestion. The article also describes a customer data platform serving 16.4 million members, including machine-learning audience expansion and an AI assistant for natural-language statistical analysis.

## Source excerpt

Musinsa migrated its audience engine from self-hosted ClickHouse to ClickHouse Cloud, cutting storage costs by 86.5% and total cost of ownership by up to 71.4% while simplifying real-time ingestion with ClickPipes.