# How Okara runs CMO agents for 120,000 companies on Vercel

DevFeed: [How Okara runs CMO agents for 120,000 companies on Vercel](<https://devfeed.tech/articles/how-okara-runs-cmo-agents-for-120-000-companies-on-vercel-744.md>)

Original publisher: [Read original article](<https://vercel.com/blog/how-okara-runs-cmo-agents-for-120000-companies-on-vercel>)

Author: Eric Dodds

Published: 2026-06-11T04:00:00Z

Content type: article

Language: en

Sources: [Vercel News](<https://devfeed.tech/sources/vercel-news.md>)

Topics: [Vercel](<https://devfeed.tech/topics/vercel.md>), [AI Infrastructure](<https://devfeed.tech/topics/ai-infrastructure.md>), [Model Routing](<https://devfeed.tech/topics/model-routing.md>), [API](<https://devfeed.tech/topics/api.md>), [SDKs](<https://devfeed.tech/topics/sdks.md>), [Back end](<https://devfeed.tech/topics/backend.md>)

Tags: [agents](<https://devfeed.tech/tags/agents.md>), [ai-gateway](<https://devfeed.tech/tags/ai-gateway.md>), [ai-infrastructure](<https://devfeed.tech/tags/ai-infrastructure.md>), [api](<https://devfeed.tech/tags/api.md>), [backend](<https://devfeed.tech/tags/backend.md>), [open-source](<https://devfeed.tech/tags/open-source.md>), [routing](<https://devfeed.tech/tags/routing.md>), [sdks](<https://devfeed.tech/tags/sdks.md>), [vercel](<https://devfeed.tech/tags/vercel.md>)

## AI overview

Okara uses Vercel and Vercel AI Gateway to run an AI CMO that coordinates specialized marketing sub-agents for more than 120,000 businesses. AI Gateway consolidates eight model-provider integrations behind one API key and endpoint, handling retries, fallback routing, provider monitoring, and zero-data retention support while Okara processes 4 billion tokens daily.

## Source excerpt

Okara on Vercel 4 billion tokens processed daily across a multi-provider AI stack on Vercel AI CMOs actively managing growth for 120,000+ businesses Eight sub-agents handling SEO, GEO, social, content, Reddit, and Hacker News New AI models available to users the same day they ship Okara is an AI CMO that directs a team of specialized sub-agents to drive marketing, so founders don't have to. Give Okara your website URL, and the AI CMO builds a marketing strategy, develops a brand voice, and activates agents across SEO, content, and social media to drive awareness and pipeline without a single marketing hire. As Fatima Rizwan, Okara's founder, puts it: "You can build something in a weekend and spend months trying to get anyone to notice." Distribution, she argues, is stuck in the pre-AI era: fragmented across subscriptions and agencies that cost over $15,000 a month before a single dollar comes back. Okara is built by a team of four and processes 4 billion tokens a day. The company operates on the new model for startups: a small team building a platform that handles growth for thousands of other companies. Fatima quickly learned that serving hundreds of thousands of companies with four people meant infrastructure had to be invisible. Any time spent on it was time not spent building. Using AI Gateway to integrate multiple providers with one API keyThe friction of managing individual provider SDKs Okara's backend originally talked to eight model providers through separate SDKs, each with its own key management, image handling, and edge cases. When they expanded to open-source models, the approach broke down completely. Every new model meant an engineer stopped shipping product and wrote an adapter instead. Retry logic, fallback routing, and provider health monitoring all lived in Okara's codebase, maintained by hand. Most AI infrastructure would have required Okara to keep living with that friction. That's why they moved to Vercel AI Gateway. One endpoint, every provide