# How Polaroid is building its next era of innovation

DevFeed: [How Polaroid is building its next era of innovation](<https://devfeed.tech/articles/how-polaroid-is-building-its-next-era-of-innovation-10010.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/polaroid-digital-innovation/>)

Author: Nika Simovich Fisher

Published: 2025-05-05T00:00:00Z

Content type: article

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [Figma](<https://devfeed.tech/topics/figma.md>), [User experience (UX)](<https://devfeed.tech/topics/ux.md>), [App](<https://devfeed.tech/topics/app.md>), [Cloud](<https://devfeed.tech/topics/cloud.md>), [Android](<https://devfeed.tech/topics/android.md>), [iOS](<https://devfeed.tech/topics/ios.md>)

Tags: [android](<https://devfeed.tech/tags/android.md>), [apps](<https://devfeed.tech/tags/apps.md>), [branding](<https://devfeed.tech/tags/branding.md>), [camera](<https://devfeed.tech/tags/camera.md>), [cloud](<https://devfeed.tech/tags/cloud.md>), [components](<https://devfeed.tech/tags/components.md>), [design](<https://devfeed.tech/tags/design.md>), [development](<https://devfeed.tech/tags/development.md>), [figma](<https://devfeed.tech/tags/figma.md>), [innovation](<https://devfeed.tech/tags/innovation.md>), [ios](<https://devfeed.tech/tags/ios.md>), [mobile-apps](<https://devfeed.tech/tags/mobile-apps.md>), [photography](<https://devfeed.tech/tags/photography.md>), [remote](<https://devfeed.tech/tags/remote.md>), [scale](<https://devfeed.tech/tags/scale.md>), [tokens](<https://devfeed.tech/tags/tokens.md>), [ux](<https://devfeed.tech/tags/ux.md>), [workflows](<https://devfeed.tech/tags/workflows.md>)

## AI overview

The article describes how Polaroid is adapting its instant-photography brand for the digital age through new cameras, photo printers, and mobile apps. It explains how the team uses Figma to build and scale a design system, create reusable components, prototype, and collaborate across departments and remote teams while maintaining consistent digital experiences on iOS and Android.

## Source excerpt

Once on the brink of extinction, the company behind the beloved instant camera is reaching a new generation of users with a new approach to design, development, and branding.