# How Pomelo Games used Firebase to increase revenue without losing players

DevFeed: [How Pomelo Games used Firebase to increase revenue without losing players](<https://devfeed.tech/articles/how-pomelo-games-used-firebase-to-increase-revenue-without-losing-players-16360.md>)

Original publisher: [Read original article](<https://firebase.blog/posts/2020/09/pomelo-games-case-study>)

Author: Patrick Martin

Published: 2020-09-22T00:00:00Z

Content type: article

Language: en

Sources: [Firebase Blog](<https://devfeed.tech/sources/firebase-blog.md>)

Topics: [Firebase](<https://devfeed.tech/topics/firebase.md>), [A/B Testing](<https://devfeed.tech/topics/a-b-testing.md>), [AdMob](<https://devfeed.tech/topics/admob.md>), [Google Analytics](<https://devfeed.tech/topics/google-analytics.md>), [Crashlytics](<https://devfeed.tech/topics/crashlytics.md>)

Tags: [a-b-testing](<https://devfeed.tech/tags/a-b-testing.md>), [admob](<https://devfeed.tech/tags/admob.md>), [analytics](<https://devfeed.tech/tags/analytics.md>), [case-study](<https://devfeed.tech/tags/case-study.md>), [crashlytics](<https://devfeed.tech/tags/crashlytics.md>), [firebase](<https://devfeed.tech/tags/firebase.md>), [games](<https://devfeed.tech/tags/games.md>), [google-analytics](<https://devfeed.tech/tags/google-analytics.md>), [monetization](<https://devfeed.tech/tags/monetization.md>), [remote-config](<https://devfeed.tech/tags/remote-config.md>), [retention](<https://devfeed.tech/tags/retention.md>), [revenue](<https://devfeed.tech/tags/revenue.md>)

## AI overview

This Firebase case study describes how Pomelo Games used Firebase Remote Config and Firebase A/B Testing to test interstitial ads in Once Upon a Tower. The studio reported a 25% average increase in AdMob revenue and a 35% increase in in-app purchases, with almost no negative impact on retention or game stability.

## Source excerpt

News, tutorials, and updates from the Firebase team.