# How Shopify Built An In-Context Analytics Experience

DevFeed: [How Shopify Built An In-Context Analytics Experience](<https://devfeed.tech/articles/how-shopify-built-an-in-context-analytics-experience-1593.md>)

Original publisher: [Read original article](<https://shopify.engineering/shopify-in-context-analytics>)

Author: Federica Luraschi

Published: 2021-05-25T19:30:00Z

Content type: article

Language: en

Sources: [Shopify Engineering](<https://devfeed.tech/sources/shopify-engineering.md>), [Shopify Engineering - Shopify Engineering](<https://devfeed.tech/sources/shopify-engineering-shopify-engineering.md>)

Topics: [data](<https://devfeed.tech/topics/data.md>), [dashboards](<https://devfeed.tech/topics/dashboards.md>), [telemetry](<https://devfeed.tech/topics/telemetry.md>)

Tags: [analysis](<https://devfeed.tech/tags/analysis.md>), [analytics](<https://devfeed.tech/tags/analytics.md>), [data-modeling](<https://devfeed.tech/tags/data-modeling.md>), [instrumentation](<https://devfeed.tech/tags/instrumentation.md>), [metrics](<https://devfeed.tech/tags/metrics.md>), [real-time](<https://devfeed.tech/tags/real-time.md>), [shopify](<https://devfeed.tech/tags/shopify.md>), [user-research](<https://devfeed.tech/tags/user-research.md>), [workflow](<https://devfeed.tech/tags/workflow.md>)

## AI overview

Shopify describes building an in-context analytics experience for the Orders page so merchants can access real-time and historical order and fulfillment metrics within their workflow. The article covers exploratory analysis, data modeling, instrumentation, and success metrics.

## Source excerpt

Whether determining which orders to fulfill first or assessing how their customer acquisition efforts are performing, our merchants rely on data to make informed decisions about their business. In 2013, we made easy-access to data a reality for Shopify merchants with the Analytics.