# How Shopify improved consumer search intent with real-time ML

DevFeed: [How Shopify improved consumer search intent with real-time ML](<https://devfeed.tech/articles/how-shopify-improved-consumer-search-intent-with-real-time-ml-1416.md>)

Original publisher: [Read original article](<https://shopify.engineering/how-shopify-improved-consumer-search-intent-with-real-time-ml>)

Author: Jonathan Sabbagh

Published: 2024-10-18T15:33:55Z

Content type: article

Language: en

Sources: [Shopify Engineering](<https://devfeed.tech/sources/shopify-engineering.md>), [Shopify Engineering - Shopify Engineering](<https://devfeed.tech/sources/shopify-engineering-shopify-engineering.md>)

Topics: [AI search](<https://devfeed.tech/topics/ai-search.md>), [AI, ML & Data Engineering](<https://devfeed.tech/topics/ai-ml-data-engineering.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [architecture](<https://devfeed.tech/tags/architecture.md>), [bigquery](<https://devfeed.tech/tags/bigquery.md>), [embedding](<https://devfeed.tech/tags/embedding.md>), [embeddings](<https://devfeed.tech/tags/embeddings.md>), [google-cloud](<https://devfeed.tech/tags/google-cloud.md>), [inference](<https://devfeed.tech/tags/inference.md>), [machine-learning](<https://devfeed.tech/tags/machine-learning.md>), [real-time](<https://devfeed.tech/tags/real-time.md>), [search](<https://devfeed.tech/tags/search.md>), [shopify](<https://devfeed.tech/tags/shopify.md>), [streaming](<https://devfeed.tech/tags/streaming.md>)

## AI overview

Shopify describes improving storefront semantic search with real-time text and image embeddings. It uses BigQuery and Google Cloud Dataflow to process embedding updates at scale.

## Source excerpt

In the dynamic landscape of commerce, Shopify merchants rely on our platform's ability to seamlessly and reliably deliver highly relevant products to potential customers. Therefore, a rich and intuitive search experience is an essential part of our offering. Over the past year, Shopify has been integrating AI-powered search capabilities into our merchants' storefronts. Shopify Storefront Search has transformed the way consumers can shop online.