# How Shopify Merchants can Measure Retention

DevFeed: [How Shopify Merchants can Measure Retention](<https://devfeed.tech/articles/how-shopify-merchants-can-measure-retention-1417.md>)

Original publisher: [Read original article](<https://shopify.engineering/how-shopify-merchants-can-measure-retention>)

Author: Cam Davidson-Pilon

Published: 2017-11-14T19:36:00Z

Content type: article

Language: en

Sources: [Shopify Engineering](<https://devfeed.tech/sources/shopify-engineering.md>), [Shopify Engineering - Shopify Engineering](<https://devfeed.tech/sources/shopify-engineering-shopify-engineering.md>)

Topics: [data](<https://devfeed.tech/topics/data.md>)

Tags: [analysis](<https://devfeed.tech/tags/analysis.md>), [business](<https://devfeed.tech/tags/business.md>), [customer](<https://devfeed.tech/tags/customer.md>), [data](<https://devfeed.tech/tags/data.md>), [model](<https://devfeed.tech/tags/model.md>), [platform](<https://devfeed.tech/tags/platform.md>), [shopify](<https://devfeed.tech/tags/shopify.md>)

## AI overview

Shopify explains how merchants can model customer retention and churn probabilistically for non-contractual businesses, rather than using arbitrary inactivity time limits.

## Source excerpt

To help our merchants, Shopify set upon tackling the nontrivial problem of helping our merchants determine customer retention.