# How to Announce a SaaS Price Increase Without Losing Customers

DevFeed: [How to Announce a SaaS Price Increase Without Losing Customers](<https://devfeed.tech/articles/how-to-announce-a-saas-price-increase-without-losing-customers-9909.md>)

Original publisher: [Read original article](<https://dodopayments.com/blogs/how-to-announce-price-increase/>)

Author: Ayush Agarwal

Published: 2026-03-20T00:00:00Z

Content type: tutorial

Language: en

Sources: [Dodo Payments Blog](<https://devfeed.tech/sources/dodo-payments-blog.md>)

Topics: [Software as a service](<https://devfeed.tech/topics/saas.md>)

Tags: [churn](<https://devfeed.tech/tags/churn.md>), [customers](<https://devfeed.tech/tags/customers.md>), [growth](<https://devfeed.tech/tags/growth.md>), [how-to](<https://devfeed.tech/tags/how-to.md>), [pricing](<https://devfeed.tech/tags/pricing.md>), [retention](<https://devfeed.tech/tags/retention.md>), [saas](<https://devfeed.tech/tags/saas.md>)

## AI overview

A step-by-step guide to announcing a SaaS price increase. It recommends giving customers at least 30 days' notice, segmenting customers by signup history, explaining the value delivered, and using timing and email templates to reduce churn and preserve trust.

## Source excerpt

Step-by-step guide to announcing a SaaS price increase. Includes email templates, timing strategies, and how to minimize churn during pricing changes.