# How to Build an A/B Testing Framework for Modern CI/CD Pipelines

DevFeed: [How to Build an A/B Testing Framework for Modern CI/CD Pipelines](<https://devfeed.tech/articles/how-to-build-an-a-b-testing-framework-for-modern-ci-cd-pipel-13418.md>)

Original publisher: [Read original article](<https://www.harness.io/blog/how-to-build-an-a-b-testing-framework-for-modern-ci-cd-pipelines>)

Author: Aaron Newcomb

Published: 2026-08-10T00:00:00Z

Content type: tutorial

Language: en

Sources: [Harness Blog](<https://devfeed.tech/sources/harness-blog.md>)

Topics: [A/B Testing](<https://devfeed.tech/topics/a-b-testing.md>), [CI/CD](<https://devfeed.tech/topics/cicd.md>), [CI/CD Pipeline](<https://devfeed.tech/topics/ci-cd-pipeline.md>), [feature flags](<https://devfeed.tech/topics/feature-flags.md>), [progressive delivery](<https://devfeed.tech/topics/progressive-delivery.md>), [Monitoring](<https://devfeed.tech/topics/monitoring.md>)

Tags: [a-b-testing](<https://devfeed.tech/tags/a-b-testing.md>), [ci-cd](<https://devfeed.tech/tags/ci-cd.md>), [feature-flags](<https://devfeed.tech/tags/feature-flags.md>), [how-to](<https://devfeed.tech/tags/how-to.md>), [monitoring](<https://devfeed.tech/tags/monitoring.md>), [progressive-delivery](<https://devfeed.tech/tags/progressive-delivery.md>), [rollback](<https://devfeed.tech/tags/rollback.md>), [verification](<https://devfeed.tech/tags/verification.md>)

## AI overview

This tutorial explains how to integrate A/B testing into CI/CD pipelines using feature flags, progressive delivery, real-time metrics, automated verification, and rollback controls. It argues that deployment should be decoupled from release so teams can validate changes before full rollout.

## Source excerpt

Learn how to build an A/B testing framework in your CI/CD pipeline. Accelerate software delivery, reduce risk, and boost innovation. Start now! | Blog