# How to Build an Experiment Pipeline from Scratch

DevFeed: [How to Build an Experiment Pipeline from Scratch](<https://devfeed.tech/articles/how-to-build-an-experiment-pipeline-from-scratch-1313.md>)

Original publisher: [Read original article](<https://shopify.engineering/build-experiment-pipeline-from-scratch>)

Author: Mojan Benham

Published: 2020-10-15T15:41:54Z

Content type: tutorial

Language: en

Sources: [Shopify Engineering](<https://devfeed.tech/sources/shopify-engineering.md>), [Shopify Engineering - Shopify Engineering](<https://devfeed.tech/sources/shopify-engineering-shopify-engineering.md>)

Topics: [experiments](<https://devfeed.tech/topics/experiments.md>), [Data Science](<https://devfeed.tech/topics/data-science.md>), [Shopify](<https://devfeed.tech/topics/shopify.md>)

Tags: [building](<https://devfeed.tech/tags/building.md>), [data-science](<https://devfeed.tech/tags/data-science.md>), [experiment](<https://devfeed.tech/tags/experiment.md>), [experimentation](<https://devfeed.tech/tags/experimentation.md>), [external](<https://devfeed.tech/tags/external.md>), [guide](<https://devfeed.tech/tags/guide.md>), [how-to](<https://devfeed.tech/tags/how-to.md>), [marketing](<https://devfeed.tech/tags/marketing.md>), [pipeline](<https://devfeed.tech/tags/pipeline.md>), [shopify](<https://devfeed.tech/tags/shopify.md>)

## AI overview

A guide to building an email experimentation pipeline from scratch. It explains how Shopify addressed the lack of support for testing external channels by creating a pipeline for randomized email experiments, measurement, and reusable analysis across data teams.

## Source excerpt

A guide to building an email experimentation pipeline from the ground up. You'll learn how to implement a similar pipeline with a relatively simple setup from scratch.