# How to Calculate Churn Rate (With Formulas and Examples)

DevFeed: [How to Calculate Churn Rate (With Formulas and Examples)](<https://devfeed.tech/articles/how-to-calculate-churn-rate-with-formulas-and-examples-9911.md>)

Original publisher: [Read original article](<https://dodopayments.com/blogs/how-to-calculate-churn-rate/>)

Author: Ayush Agarwal

Published: 2026-04-12T00:00:00Z

Content type: tutorial

Language: en

Sources: [Dodo Payments Blog](<https://devfeed.tech/sources/dodo-payments-blog.md>)

Topics: [Software as a service](<https://devfeed.tech/topics/saas.md>), [Shared Responsibility Model](<https://devfeed.tech/topics/shared-responsibility-model.md>)

Tags: [billing](<https://devfeed.tech/tags/billing.md>), [churn](<https://devfeed.tech/tags/churn.md>), [examples](<https://devfeed.tech/tags/examples.md>), [guide](<https://devfeed.tech/tags/guide.md>), [how-to](<https://devfeed.tech/tags/how-to.md>), [payments](<https://devfeed.tech/tags/payments.md>), [recovery](<https://devfeed.tech/tags/recovery.md>), [retention](<https://devfeed.tech/tags/retention.md>), [saas-metrics](<https://devfeed.tech/tags/saas-metrics.md>), [subscription](<https://devfeed.tech/tags/subscription.md>)

## AI overview

A practical guide to calculating customer and revenue churn rates for SaaS businesses. It explains the correct denominator, provides formulas and examples, and discusses how failed payments and recovery workflows affect churn analysis.

## Source excerpt

Learn how to calculate churn rate with clear formulas, examples, and cohort tips so you can measure customer loss accurately and improve retention.