# How to Design Gifting Features People Actually Use: Evidence from 58 Apps

DevFeed: [How to Design Gifting Features People Actually Use: Evidence from 58 Apps](<https://devfeed.tech/articles/how-to-design-gifting-features-people-actually-use-evidence-from-58-apps-20763.md>)

Original publisher: [Read original article](<https://www.freecodecamp.org/news/how-to-design-gifting-features-people-actually-use-evidence-from-58-apps/>)

Author: Anamol Rajbhandari

Published: 2026-09-14T13:58:38Z

Content type: article

Language: en

Sources: [freeCodeCamp Programming Tutorials: Python, JavaScript, Git & More](<https://devfeed.tech/sources/freecodecamp-programming-tutorials-python-javascript-git-more.md>)

Topics: [App](<https://devfeed.tech/topics/app.md>), [SQL](<https://devfeed.tech/topics/sql.md>)

Tags: [apps](<https://devfeed.tech/tags/apps.md>), [article](<https://devfeed.tech/tags/article.md>), [design](<https://devfeed.tech/tags/design.md>), [developer](<https://devfeed.tech/tags/developer.md>), [ecommerce](<https://devfeed.tech/tags/ecommerce.md>), [research](<https://devfeed.tech/tags/research.md>), [sql](<https://devfeed.tech/tags/sql.md>), [ux](<https://devfeed.tech/tags/ux.md>)

## AI overview

The article examines whether gifting features are worth building into consumer apps. Drawing on research across 58 apps, it identifies gifting scenarios, the triggers that prompt people to send gifts, and the costs and design work involved in implementing them.

## Source excerpt

American shoppers spent about $29 billion on gift cards over the 2025 holiday season, and 43 percent of them bought at least one. This put gift cards at the top of what people said they wanted accordi