# How to disclose AI to customers without killing the conversation

DevFeed: [How to disclose AI to customers without killing the conversation](<https://devfeed.tech/articles/how-to-disclose-ai-to-customers-without-killing-the-conversation-16110.md>)

Original publisher: [Read original article](<https://www.twilio.com/en-us/blog/insights/how-to-disclose-ai-to-customers>)

Author: Jesse Sumrak

Published: 2026-09-01T00:00:00Z

Content type: tutorial

Language: en

Sources: [Twilio Blog](<https://devfeed.tech/sources/twilio-blog.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [AI Agent](<https://devfeed.tech/topics/ai-agent.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [ai-agent](<https://devfeed.tech/tags/ai-agent.md>), [customer-service](<https://devfeed.tech/tags/customer-service.md>), [how-to](<https://devfeed.tech/tags/how-to.md>), [industry-insights](<https://devfeed.tech/tags/industry-insights.md>)

## AI overview

This tutorial explains how customer service teams should disclose AI agents at the start of conversations. It recommends brief, explicit introductions that describe the agent's capabilities and provide an immediate way to reach a human. It also discusses research indicating that honest, well-timed disclosure supports customer interactions better than hiding or minimizing AI involvement.

## Source excerpt

Teams worry that telling customers they're talking to AI will hurt engagement. Not true. Learn what to say, when, and what to avoid instead.