# How to Explain Complex Design Ideas So People Get Excited and Promote You

DevFeed: [How to Explain Complex Design Ideas So People Get Excited and Promote You](<https://devfeed.tech/articles/how-to-explain-complex-design-ideas-so-people-get-excited-and-promote-you-9059.md>)

Original publisher: [Read original article](<https://ixdf.org/literature/article/how-to-communicate-clearly-and-gain-people-s-interest-2>)

Author: Rikke Friis Dam

Published: 2026-08-17T14:00:00Z

Content type: tutorial

Language: en

Sources: [UX Daily - User Experience Daily](<https://devfeed.tech/sources/ux-daily-user-experience-daily.md>)

Topics: [User Experience](<https://devfeed.tech/topics/user-experience.md>), [Usability](<https://devfeed.tech/topics/usability.md>), [Template](<https://devfeed.tech/topics/template.md>), [App](<https://devfeed.tech/topics/app.md>)

Tags: [communication](<https://devfeed.tech/tags/communication.md>), [how-to](<https://devfeed.tech/tags/how-to.md>), [resource](<https://devfeed.tech/tags/resource.md>), [skills](<https://devfeed.tech/tags/skills.md>), [usability](<https://devfeed.tech/tags/usability.md>), [user-experience](<https://devfeed.tech/tags/user-experience.md>), [video](<https://devfeed.tech/tags/video.md>)

## AI overview

Don Norman explains how to communicate complex design ideas clearly and build audience interest. He recommends beginning with practical examples, then introducing the abstractions that connect them, while conveying genuine enthusiasm for the subject.

## Source excerpt

You are an expert! If you want to move up in a company or convince people to support your ideas, you need to communicate your expertise and excitement clearly. Sounds easy, right? The problem is that the more expertise you have, the harder it can be to communicate. In this video, Don Norman shares his ideas for avoiding this problem. One is to start with practical examples that your audience can easily understand, then talk about abstractions that tie those examples together. So, before you talk about the history of art, show some paintings, or start your next talk on usability with a live demo of an app with great usability, or a usability fail! You should also convey your excitement. If yo...