# How to measure product engagement

DevFeed: [How to measure product engagement](<https://devfeed.tech/articles/how-to-measure-product-engagement-80538.md>)

Original publisher: [Read original article](<https://posthog.com/blog/how-to-measure-product-engagement>)

Author: Hanna Crombie

Published: 2021-11-23T00:00:00Z

Content type: tutorial

Language: en

Sources: [PostHog](<https://devfeed.tech/sources/posthog.md>)

Topics: [product analytics](<https://devfeed.tech/topics/product-analytics.md>), [product-experimentation](<https://devfeed.tech/topics/product-experimentation.md>), [Product Management](<https://devfeed.tech/topics/product-management.md>)

Tags: [analytics](<https://devfeed.tech/tags/analytics.md>), [app](<https://devfeed.tech/tags/app.md>), [churn](<https://devfeed.tech/tags/churn.md>), [engagement](<https://devfeed.tech/tags/engagement.md>)

## AI overview

A guide to defining product engagement and choosing metrics that reflect user behavior, such as active users, stickiness and feature adoption. It explains how these measures can inform product decisions and how analytics tools can help track them.

## Source excerpt

Product engagement is the most important factor when it comes to driving retention and revenue for your business. Though it seems easy to view success...