# How to power modern media apps with Apollo GraphOS

DevFeed: [How to power modern media apps with Apollo GraphOS](<https://devfeed.tech/articles/how-to-power-modern-media-apps-with-apollo-graphos-23379.md>)

Original publisher: [Read original article](<https://www.apollographql.com/blog/how-to-power-modern-media-apps-with-apollo-graphos>)

Author: Joe Devine

Published: 2023-07-14T11:32:57Z

Content type: tutorial

Language: en

Sources: [Apollo Blog](<https://devfeed.tech/sources/apollo-blog.md>)

Topics: [GraphOS](<https://devfeed.tech/topics/graphos.md>), [API](<https://devfeed.tech/topics/api.md>), [Web](<https://devfeed.tech/topics/web.md>), [Front end](<https://devfeed.tech/topics/frontend.md>), [Back end](<https://devfeed.tech/topics/backend.md>), [Mobile](<https://devfeed.tech/topics/mobile.md>)

Tags: [api](<https://devfeed.tech/tags/api.md>), [architecture](<https://devfeed.tech/tags/architecture.md>), [backend](<https://devfeed.tech/tags/backend.md>), [frontend](<https://devfeed.tech/tags/frontend.md>), [graphos](<https://devfeed.tech/tags/graphos.md>), [media](<https://devfeed.tech/tags/media.md>), [mobile](<https://devfeed.tech/tags/mobile.md>), [real-time](<https://devfeed.tech/tags/real-time.md>), [web](<https://devfeed.tech/tags/web.md>)

## AI overview

This article explains how media companies can use Apollo GraphOS and a supergraph to consolidate data from internal and external sources into a consistent API. It describes benefits for frontend and backend teams, including faster feature delivery, tailored user experiences, and independent schema management.

## Source excerpt

For today's media companies, consumers are expecting increasingly richer, more dynamic web and mobile clients. As a result, there are increasingly higher demands on media companies' architecture and ability to provide a deeper customer engagement across the board. This demand now requires media companies to provide more tailored, aggregated views of their data for their customers as well as being able to capture more bespoke user inputs to further tailor the experiences.