# How to Sell Software Without the App Store (30% Fee)

DevFeed: [How to Sell Software Without the App Store (30% Fee)](<https://devfeed.tech/articles/how-to-sell-software-without-the-app-store-30-fee-10367.md>)

Original publisher: [Read original article](<https://dodopayments.com/blogs/sell-software-without-app-store/>)

Author: Ayush Agarwal

Published: 2026-03-30T00:00:00Z

Content type: tutorial

Language: en

Sources: [Dodo Payments Blog](<https://devfeed.tech/sources/dodo-payments-blog.md>)

Topics: [App](<https://devfeed.tech/topics/app.md>), [Mobile](<https://devfeed.tech/topics/mobile.md>), [Software](<https://devfeed.tech/topics/software.md>), [Software as a service](<https://devfeed.tech/topics/saas.md>)

Tags: [apple](<https://devfeed.tech/tags/apple.md>), [billing](<https://devfeed.tech/tags/billing.md>), [chargeback-disputes](<https://devfeed.tech/tags/chargeback-disputes.md>), [digital-products](<https://devfeed.tech/tags/digital-products.md>), [google](<https://devfeed.tech/tags/google.md>), [guide](<https://devfeed.tech/tags/guide.md>), [how-to](<https://devfeed.tech/tags/how-to.md>), [merchant-of-record](<https://devfeed.tech/tags/merchant-of-record.md>), [mobile](<https://devfeed.tech/tags/mobile.md>), [payments](<https://devfeed.tech/tags/payments.md>), [revenue](<https://devfeed.tech/tags/revenue.md>)

## AI overview

A guide to selling mobile and desktop software outside Apple and Google app stores. It discusses direct sales, payment links, and Merchant of Record platforms as ways to avoid app-store commissions and retain more control over customer relationships and billing.

## Source excerpt

Guide to selling mobile and desktop apps outside Apple and Google app stores. Avoid the 30% commission with direct sales, payment links, and Merchant of Record platforms.