# How to track custom Google Analytics events in a Webflow Cloud app for accurate conversion data

DevFeed: [How to track custom Google Analytics events in a Webflow Cloud app for accurate conversion data](<https://devfeed.tech/articles/how-to-track-custom-google-analytics-events-in-a-webflow-cloud-app-for-accurate-conversion-data-55372.md>)

Original publisher: [Read original article](<https://webflowmarketingmain.com/blog/google-analytics-custom-events-webflow>)

Author: Ismail Ajagbe

Published: 2026-09-19T00:00:00Z

Content type: tutorial

Language: en

Sources: [Webflow Blog](<https://devfeed.tech/sources/webflow-blog.md>)

Topics: [webflow](<https://devfeed.tech/topics/webflow.md>), [Google Analytics](<https://devfeed.tech/topics/google-analytics.md>), [Next.js](<https://devfeed.tech/topics/next-js.md>), [API](<https://devfeed.tech/topics/api.md>)

Tags: [analytics](<https://devfeed.tech/tags/analytics.md>), [api](<https://devfeed.tech/tags/api.md>), [browser](<https://devfeed.tech/tags/browser.md>), [build](<https://devfeed.tech/tags/build.md>), [client](<https://devfeed.tech/tags/client.md>), [configuration](<https://devfeed.tech/tags/configuration.md>), [environment-variables](<https://devfeed.tech/tags/environment-variables.md>), [ga4](<https://devfeed.tech/tags/ga4.md>), [google-analytics](<https://devfeed.tech/tags/google-analytics.md>), [guides](<https://devfeed.tech/tags/guides.md>), [how-to](<https://devfeed.tech/tags/how-to.md>), [js](<https://devfeed.tech/tags/js.md>), [measurement](<https://devfeed.tech/tags/measurement.md>), [next](<https://devfeed.tech/tags/next.md>), [next-js](<https://devfeed.tech/tags/next-js.md>), [npm](<https://devfeed.tech/tags/npm.md>), [route](<https://devfeed.tech/tags/route.md>), [server](<https://devfeed.tech/tags/server.md>), [tracking](<https://devfeed.tech/tags/tracking.md>), [webflow](<https://devfeed.tech/tags/webflow.md>)

## AI overview

A tutorial on tracking custom Google Analytics 4 events in a Webflow Cloud app. It explains how to send events from a Next.js browser client and a server-side Route Handler using the GA4 Measurement Protocol, shared environment variables, and a Measurement ID.

## Source excerpt

Learn how to send custom GA4 events from a Next.js app on Webflow Cloud, client-side with gtag and server-side via the Measurement Protocol.