# How we shaped the visual identity for Config 2025

DevFeed: [How we shaped the visual identity for Config 2025](<https://devfeed.tech/articles/how-we-shaped-the-visual-identity-for-config-2025-9819.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/how-we-shaped-the-visual-identity-for-config-2025/>)

Author: Matt Alagiah

Published: 2025-07-03T00:00:00Z

Content type: article

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [Figma](<https://devfeed.tech/topics/figma.md>)

Tags: [2025](<https://devfeed.tech/tags/2025.md>), [branding](<https://devfeed.tech/tags/branding.md>), [collaboration](<https://devfeed.tech/tags/collaboration.md>), [design](<https://devfeed.tech/tags/design.md>), [developers](<https://devfeed.tech/tags/developers.md>), [event](<https://devfeed.tech/tags/event.md>), [figma](<https://devfeed.tech/tags/figma.md>)

## AI overview

Figma's Brand Studio explains how it developed the visual identity for Config 2025, an immersive conference experience spanning animated glyphs, spatial design, screens, badges, social media, and physical activations. The team began with flexible concepts rooted in expressive forms and primitives so the identity could evolve with the event.

## Source excerpt

From giant inflatable glyphs to welcoming soundscapes, Figma's Brand Studio designed an immersive conference that celebrated the spirit of makership at every turn.