# How Zapier transformed core marketing processes with ChatGPT Work

DevFeed: [How Zapier transformed core marketing processes with ChatGPT Work](<https://devfeed.tech/articles/how-zapier-transformed-core-marketing-processes-with-chatgpt-work-6724.md>)

Original publisher: [Read original article](<https://openai.com/index/zapier>)

Published: 2026-08-10T00:00:00Z

Content type: article

Language: en

Sources: [OpenAI News](<https://devfeed.tech/sources/openai-news.md>)

Topics: [ChatGPT](<https://devfeed.tech/topics/chatgpt.md>), [Processes](<https://devfeed.tech/topics/processes.md>), [dashboards](<https://devfeed.tech/topics/dashboards.md>), [Optimization](<https://devfeed.tech/topics/optimization.md>)

Tags: [building](<https://devfeed.tech/tags/building.md>), [chatgpt](<https://devfeed.tech/tags/chatgpt.md>), [executive](<https://devfeed.tech/tags/executive.md>), [optimization](<https://devfeed.tech/tags/optimization.md>), [processes](<https://devfeed.tech/tags/processes.md>), [qa](<https://devfeed.tech/tags/qa.md>), [qc](<https://devfeed.tech/tags/qc.md>), [quality-assurance](<https://devfeed.tech/tags/quality-assurance.md>), [quality-control](<https://devfeed.tech/tags/quality-control.md>), [sales](<https://devfeed.tech/tags/sales.md>), [work](<https://devfeed.tech/tags/work.md>)

## AI overview

Zapier's enterprise marketing team uses ChatGPT Work to automate lead-funnel QA/QC, identify and fix lead problems, build campaign assets, and report recurring pipeline issues. The system reduces manual effort, accelerates campaign execution, and helps generate pipeline value for sales.

## Source excerpt

The enterprise marketing team at Zapier uses ChatGPT Work to reduce the number of drop-offs in its lead funnel, build campaign assets, and automate reporting.