# How ZoomInfo used Temporal Cloud to scale dynamic audience management

DevFeed: [How ZoomInfo used Temporal Cloud to scale dynamic audience management](<https://devfeed.tech/articles/how-zoominfo-cluster-powers-real-time-marketing-with-temporal-cloud-36120.md>)

Original publisher: [Read original article](<https://temporal.io/blog/zoominfo-drives-real-time-marketing-precision-with-temporal-cloud-cutting>)

Author: Tim Imkin

Published: 2024-12-03T08:00:00Z

Content type: article

Language: en

Sources: [Temporal Blog](<https://devfeed.tech/sources/temporal-blog.md>)

Topics: [Developer experience](<https://devfeed.tech/topics/developer-experience.md>), [Orchestration](<https://devfeed.tech/topics/orchestration.md>), [real-time](<https://devfeed.tech/topics/real-time.md>), [data-processing](<https://devfeed.tech/topics/data-processing.md>), [migration](<https://devfeed.tech/topics/migration.md>), [configuration](<https://devfeed.tech/topics/configuration.md>), [observability](<https://devfeed.tech/topics/observability.md>), [AWS Step Functions](<https://devfeed.tech/topics/aws-step-functions.md>)

Tags: [aws-step-functions](<https://devfeed.tech/tags/aws-step-functions.md>), [cloud](<https://devfeed.tech/tags/cloud.md>), [cloud-migration](<https://devfeed.tech/tags/cloud-migration.md>), [configuration](<https://devfeed.tech/tags/configuration.md>), [data-processing](<https://devfeed.tech/tags/data-processing.md>), [developer-experience](<https://devfeed.tech/tags/developer-experience.md>), [development](<https://devfeed.tech/tags/development.md>), [observability](<https://devfeed.tech/tags/observability.md>), [orchestration](<https://devfeed.tech/tags/orchestration.md>), [real-time](<https://devfeed.tech/tags/real-time.md>), [temporal](<https://devfeed.tech/tags/temporal.md>), [temporal-concepts](<https://devfeed.tech/tags/temporal-concepts.md>)

## AI overview

ZoomInfo adopted Temporal Cloud to manage continuously changing marketing audiences and address throughput and batch-processing challenges in a homegrown system. The article describes Temporal's workflow-as-code approach, cloud-agnostic deployment, and built-in observability.

## Source excerpt

Learn how ZoomInfo used Temporal Cloud to scale dynamic audience management, speed up development, and process 200M+ monthly actions.