# Identifying and Scaling a Language Market

DevFeed: [Identifying and Scaling a Language Market](<https://devfeed.tech/articles/identifying-and-scaling-a-language-market-15687.md>)

Original publisher: [Read original article](<https://developer.squareup.com/blog/identifying-and-scaling-a-language-market>)

Author: Sherry Xia

Published: 2019-06-28T19:00:00Z

Content type: article

Language: en

Sources: [Square Corner Blog RSS Feed](<https://devfeed.tech/sources/square-corner-blog-rss-feed.md>)

Topics: [Localization (l10n)](<https://devfeed.tech/topics/localization.md>), [product analytics](<https://devfeed.tech/topics/product-analytics.md>), [User Experience](<https://devfeed.tech/topics/user-experience.md>), [data](<https://devfeed.tech/topics/data.md>)

Tags: [analytics](<https://devfeed.tech/tags/analytics.md>), [data](<https://devfeed.tech/tags/data.md>), [data-science](<https://devfeed.tech/tags/data-science.md>), [engineering](<https://devfeed.tech/tags/engineering.md>), [experience](<https://devfeed.tech/tags/experience.md>), [insights](<https://devfeed.tech/tags/insights.md>), [language](<https://devfeed.tech/tags/language.md>), [onboarding](<https://devfeed.tech/tags/onboarding.md>), [product-analytics](<https://devfeed.tech/tags/product-analytics.md>), [scale](<https://devfeed.tech/tags/scale.md>), [shadowing](<https://devfeed.tech/tags/shadowing.md>), [support](<https://devfeed.tech/tags/support.md>), [user-experience](<https://devfeed.tech/tags/user-experience.md>), [verification](<https://devfeed.tech/tags/verification.md>), [web](<https://devfeed.tech/tags/web.md>)

## AI overview

Square used platform language data to identify Spanish-speaking US sellers, found a substantial activation-rate gap compared with English-speaking sellers, and used the findings to guide localization and engineering work. The changes increased the Spanish-speaking sellers' activation rate from about 75% to about 90%.

## Source excerpt

Using data to understand where to improve localization