# AI Strategy, Customer Value, and Innovation: A Conversation with Alexander Osterwalder

DevFeed: [AI Strategy, Customer Value, and Innovation: A Conversation with Alexander Osterwalder](<https://devfeed.tech/articles/if-you-can-t-kill-projects-you-can-t-innovate-40038.md>)

Original publisher: [Read original article](<https://dpereira.substack.com/p/if-you-cant-kill-projects-you-cant>)

Author: David Pereira

Published: 2026-04-30T07:56:48Z

Content type: opinion

Language: en

Sources: [Untrapping Product Teams](<https://devfeed.tech/sources/untrapping-product-teams.md>)

Topics: [Artificial Intelligence](<https://devfeed.tech/topics/ai.md>), [AI Strategy](<https://devfeed.tech/topics/ai-strategy.md>), [scaling](<https://devfeed.tech/topics/scaling.md>), [Users](<https://devfeed.tech/topics/users.md>)

Tags: [ai](<https://devfeed.tech/tags/ai.md>), [ai-strategy](<https://devfeed.tech/tags/ai-strategy.md>), [models](<https://devfeed.tech/tags/models.md>), [scaling](<https://devfeed.tech/tags/scaling.md>)

## AI overview

David Pereira summarizes a conversation with Alexander Osterwalder about AI strategy, innovation, customer value, protecting competitive moats, synthetic users, project selection, evidence, and scaling. The discussion argues that AI adoption does not replace strategic goals or conversations with real customers.

## Source excerpt

AI is changing many things, not everything.