# Improving Conversion Rates with Analytics, Design Principles, and UX

DevFeed: [Improving Conversion Rates with Analytics, Design Principles, and UX](<https://devfeed.tech/articles/improving-conversion-rates-with-analytics-design-principles-and-ux-15551.md>)

Original publisher: [Read original article](<https://developer.squareup.com/blog/boosting-conversion-rates-with-analytics-design-principles-and-ux>)

Author: Rohini Pandhi

Published: 2017-08-29T23:55:20Z

Content type: article

Language: en

Sources: [Square Corner Blog RSS Feed](<https://devfeed.tech/sources/square-corner-blog-rss-feed.md>)

Topics: [User experience (UX)](<https://devfeed.tech/topics/ux.md>), [User interface design](<https://devfeed.tech/topics/ui-design.md>), [Usability](<https://devfeed.tech/topics/usability.md>), [data](<https://devfeed.tech/topics/data.md>)

Tags: [analysis](<https://devfeed.tech/tags/analysis.md>), [building](<https://devfeed.tech/tags/building.md>), [conversion](<https://devfeed.tech/tags/conversion.md>), [customer](<https://devfeed.tech/tags/customer.md>), [data-science](<https://devfeed.tech/tags/data-science.md>), [design-thinking](<https://devfeed.tech/tags/design-thinking.md>), [layout](<https://devfeed.tech/tags/layout.md>), [map](<https://devfeed.tech/tags/map.md>), [product](<https://devfeed.tech/tags/product.md>), [usability](<https://devfeed.tech/tags/usability.md>), [ux](<https://devfeed.tech/tags/ux.md>)

## AI overview

This article describes how the Square Invoices team used field-usage analytics, design thinking, and usability testing to simplify a cluttered invoice-creation form. The redesign used a single-column layout, left-side labels, and clearer visual hierarchy to improve scannability and support future features. The supplied text does not include the A/B test result.

## Source excerpt

Co-Authors: Rohini Pandhi (Product), Jeremy Lubin (Design), Rajat Mittal (Engineering), Rachel Smith (Analytics)