# In good company: How retailers use Figma to elevate e-commerce

DevFeed: [In good company: How retailers use Figma to elevate e-commerce](<https://devfeed.tech/articles/in-good-company-how-retailers-use-figma-to-elevate-e-commerce-9834.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/in-good-company-retailers/>)

Author: Diana Budds

Published: 2025-07-11T00:00:00Z

Content type: article

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [Figma](<https://devfeed.tech/topics/figma.md>), [User Experience](<https://devfeed.tech/topics/user-experience.md>)

Tags: [design](<https://devfeed.tech/tags/design.md>), [design-systems](<https://devfeed.tech/tags/design-systems.md>), [e-commerce](<https://devfeed.tech/tags/e-commerce.md>), [figma](<https://devfeed.tech/tags/figma.md>), [user-experience](<https://devfeed.tech/tags/user-experience.md>)

## AI overview

This Figma case study explains how Nuuly, Ruggable, and GitHub developed cohesive e-commerce experiences to build customer trust, support employees, and express their brand values. It highlights Nuuly's customer and rental-logistics design systems, including reusable color and type tokens and simplified rental-status guidance.

## Source excerpt

Brands like Nuuly, Ruggable, and GitHub are designing multidimensional experiences that build customer trust, serve employee needs, and uphold core values.