# Instagram Refreshes Its Look for a New Era

DevFeed: [Instagram Refreshes Its Look for a New Era](<https://devfeed.tech/articles/instagram-refreshes-its-look-for-a-new-era-9295.md>)

Original publisher: [Read original article](<https://www.printmag.com/branding-identity-design/instagram-refreshes-its-look-for-a-new-era/>)

Author: Jessica Deseo

Published: 2026-08-13T20:23:27Z

Content type: opinion

Language: en

Sources: [PRINT Magazine](<https://devfeed.tech/sources/print-magazine.md>)

Topics: [Meta](<https://devfeed.tech/topics/meta.md>), [MEAN](<https://devfeed.tech/topics/mean-stack.md>)

Tags: [branding-identity-design](<https://devfeed.tech/tags/branding-identity-design.md>), [community](<https://devfeed.tech/tags/community.md>), [design](<https://devfeed.tech/tags/design.md>), [images](<https://devfeed.tech/tags/images.md>), [instagram](<https://devfeed.tech/tags/instagram.md>), [logo-design](<https://devfeed.tech/tags/logo-design.md>), [meta](<https://devfeed.tech/tags/meta.md>), [platform](<https://devfeed.tech/tags/platform.md>), [typography](<https://devfeed.tech/tags/typography.md>)

## AI overview

Instagram has refreshed its visual identity with a new wordmark, expanded Instagram Sans typeface, gradients, layouts, and a reinterpretation of its previous logo. The article frames the update as an evolution shaped by the platform's scale, formats, and sense of community.

## Source excerpt

Instagram gets a little refresh! The post Instagram Refreshes Its Look for a New Era appeared first on PRINT Magazine.