# Internet Service Providers UX Benchmark: 1,700+ Performance Scores and 1,100+ Best Practice Examples

DevFeed: [Internet Service Providers UX Benchmark: 1,700+ Performance Scores and 1,100+ Best Practice Examples](<https://devfeed.tech/articles/internet-service-providers-ux-benchmark-1-700-performance-scores-and-1-100-best-practice-examples-9355.md>)

Original publisher: [Read original article](<https://feeds.baymard.com/link/9825/17390037/internet-service-providers-ux-benchmark-2026>)

Author: Anders Nielsen

Published: 2026-07-28T05:27:00Z

Content type: article

Language: en

Sources: [Baymard Institute](<https://devfeed.tech/sources/baymard-institute.md>)

Topics: [Benchmark](<https://devfeed.tech/topics/benchmark.md>), [User experience (UX)](<https://devfeed.tech/topics/ux.md>), [User Experience](<https://devfeed.tech/topics/user-experience.md>), [web applications](<https://devfeed.tech/topics/web-applications.md>)

Tags: [article](<https://devfeed.tech/tags/article.md>), [benchmark](<https://devfeed.tech/tags/benchmark.md>), [case-studies](<https://devfeed.tech/tags/case-studies.md>), [ecommerce](<https://devfeed.tech/tags/ecommerce.md>), [performance](<https://devfeed.tech/tags/performance.md>), [research](<https://devfeed.tech/tags/research.md>), [user-testing](<https://devfeed.tech/tags/user-testing.md>), [ux](<https://devfeed.tech/tags/ux.md>)

## AI overview

Baymard presents a UX benchmark covering seven Internet Service Provider websites. Based on large-scale user testing, the benchmark reports 1,700+ weighted UX performance scores and 1,100+ best-practice examples. Overall performance is described as mediocre, with recurring problems in plan comparison and application flows, including dense layouts, unclear pricing, weak guidance, and form friction.

## Source excerpt

(Note: Unfortunately, e-mail and RSS don't support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.) At Baymard, we've just released a new UX benchmark with 7 "Internet Service Providers (ISP)" UX case studies. This follows from our large-scale user testing and adds to our existing ecommerce UX benchmark. In this article, we give you a snapshot of the overall UX performance. 7 Internet Service Providers UX Case Studies and the Overall Performance BT mediocre Internet Service Providers 26 page designs: desktop, mobile Telekom mediocre Internet Service Providers 35 page designs: desktop, mobile Frontier mediocre Internet Service Providers 25 page designs: desktop, mobile COX mediocre Internet Service Providers 24 page designs: desktop, mobile CenturyLink mediocre Internet Service Providers 25 page designs: desktop, mobile Viasat mediocre Internet Service Providers 32 page designs: desktop, mobile Spectrum mediocre Internet Service Providers 15 page designs: desktop, mobile YourSite.com? Want to know how your site performs? Get Premium access to review your own site or have it audited by Baymard researchers. These are the 7 in-depth ISP UX case studies. The 7 ISP sites have been manually assessed across 280+ research-based UX parameters relevant to Internet Service Providers, resulting in 1,700+ weighted UX performance scores and 1,100+ best practice examples from these desktop and mobile sites. Each of the 1,700+ UX performance scores from the 7 ISP case studies is summarized in the interactive scatterplot below -- showing you how they perform collectively and individually: {{ scatterplot-graph: size=big + habitat=public + base-sites=collection:internet-service-providers + view-structure-id=gemini-st_9en1b7zd }} The overall UX performance of the ISP sites is "mediocre," with 1 site just on the border of "poor". ISP sites typically offer a narrow set of services, but these services come wi