# Is the New Deal for business leading by design?

DevFeed: [Is the New Deal for business leading by design?](<https://devfeed.tech/articles/is-the-new-deal-for-business-leading-by-design-9921.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/is-the-new-deal-for-business-leading-by-design/>)

Author: Amber Bravo

Published: 2023-08-17T00:00:00Z

Content type: opinion

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [Product Management](<https://devfeed.tech/topics/product-management.md>)

Tags: [business](<https://devfeed.tech/tags/business.md>), [career](<https://devfeed.tech/tags/career.md>), [company](<https://devfeed.tech/tags/company.md>), [design](<https://devfeed.tech/tags/design.md>), [executive](<https://devfeed.tech/tags/executive.md>), [growth](<https://devfeed.tech/tags/growth.md>), [industry](<https://devfeed.tech/tags/industry.md>), [tech](<https://devfeed.tech/tags/tech.md>)

## AI overview

The article examines whether business leadership is shifting toward design-led organizations and what that means for the traditional authority of product managers. It uses Brian Chesky's account of Airbnb's recovery and reflections from five design and product-management leaders to explore how designers and engineers may collaborate more closely and help shape products and companies.

## Source excerpt

Brian Chesky pulled Airbnb back from the brink by leading through design. But does it really spell the end for the all-powerful product manager? Five industry leaders weigh in.