# Italy's email open tracking pixels rules are changing

DevFeed: [Italy's email open tracking pixels rules are changing](<https://devfeed.tech/articles/italy-s-email-open-tracking-pixels-rules-are-changing-26248.md>)

Original publisher: [Read original article](<https://www.twilio.com/en-us/blog/insights/italy-open-pixel-rules>)

Author: Denis O'Sullivan

Published: 2026-09-14T00:00:00Z

Content type: article

Language: en

Sources: [Twilio Blog](<https://devfeed.tech/sources/twilio-blog.md>)

Topics: [data](<https://devfeed.tech/topics/data.md>), [Forms](<https://devfeed.tech/topics/forms.md>)

Tags: [2026](<https://devfeed.tech/tags/2026.md>), [communications](<https://devfeed.tech/tags/communications.md>), [compliance](<https://devfeed.tech/tags/compliance.md>), [data-protection](<https://devfeed.tech/tags/data-protection.md>), [email](<https://devfeed.tech/tags/email.md>), [industry-insights](<https://devfeed.tech/tags/industry-insights.md>), [law](<https://devfeed.tech/tags/law.md>), [legal](<https://devfeed.tech/tags/legal.md>), [pixel](<https://devfeed.tech/tags/pixel.md>), [regulatory](<https://devfeed.tech/tags/regulatory.md>), [requirements](<https://devfeed.tech/tags/requirements.md>)

## AI overview

Italy's data protection authority has issued new rules for email open-tracking pixels. Senders must disclose their use, obtain prior explicit consent for many uses, update opt-in forms, and provide opt-out options. The rules include different requirements for subscribers who joined before and after April 29, 2026, with a compliance deadline of October 28, 2026.

## Source excerpt

Italy has followed France and introduced rules around email open tracking pixels. Here's what you need to know.