# Just our type: The story of creating Figma Sans

DevFeed: [Just our type: The story of creating Figma Sans](<https://devfeed.tech/articles/just-our-type-the-story-of-creating-figma-sans-10150.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/the-story-of-creating-figma-sans/>)

Author: Jenny Xie

Published: 2024-09-05T00:00:00Z

Content type: article

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [Figma](<https://devfeed.tech/topics/figma.md>), [Simulation and Design](<https://devfeed.tech/topics/simulation-and-design.md>)

Tags: [article](<https://devfeed.tech/tags/article.md>), [design](<https://devfeed.tech/tags/design.md>), [figma](<https://devfeed.tech/tags/figma.md>), [illustration](<https://devfeed.tech/tags/illustration.md>), [series](<https://devfeed.tech/tags/series.md>), [types](<https://devfeed.tech/tags/types.md>)

## AI overview

Figma's brand evolution included creating Figma Sans, a bespoke typeface designed by Grilli Type. The article explains how the team chose a contemporary grotesque style and prioritized flexibility, legibility, varied weights, optical sizes, and usability across display text and reading surfaces.

## Source excerpt

As Figma expands to include tools for all product builders, our community has evolved--and so has our brand. We've overhauled our entire visual identity from color palette to illustration style, and even commissioned a new typeface.