# Karri Saarinen's 10 rules for crafting products that stand out

DevFeed: [Karri Saarinen's 10 rules for crafting products that stand out](<https://devfeed.tech/articles/karri-saarinen-s-10-rules-for-crafting-products-that-stand-out-9933.md>)

Original publisher: [Read original article](<https://www.figma.com/blog/karri-saarinens-10-rules-for-crafting-products-that-stand-out/>)

Author: Karri Saarinen

Published: 2025-03-18T00:00:00Z

Content type: article

Language: en

Sources: [Figma Blog](<https://devfeed.tech/sources/figma-blog.md>)

Topics: [software-development](<https://devfeed.tech/topics/software-development.md>), [Software Engineering](<https://devfeed.tech/topics/software-engineering.md>), [coinbase](<https://devfeed.tech/topics/coinbase.md>)

Tags: [2025](<https://devfeed.tech/tags/2025.md>), [business](<https://devfeed.tech/tags/business.md>), [coinbase](<https://devfeed.tech/tags/coinbase.md>), [products](<https://devfeed.tech/tags/products.md>), [software-development](<https://devfeed.tech/tags/software-development.md>), [startup](<https://devfeed.tech/tags/startup.md>)

## AI overview

Linear CEO and co-founder Karri Saarinen shares 10 principles for building products that stand out through craft and quality. He argues that startups should prioritize quality from the top, hire craft-oriented people, maintain small high-quality teams, and give everyone shared responsibility for execution.

## Source excerpt

Linear's CEO shares his approach to quality at a time when "move fast and break things" no longer cuts it--catch him at Config 2025 alongside a lineup of makers redefining tech's future.